afcp

(with Scott Abramson, Korhan Kocak, and Asya Magazinnik)

Estimates the Average Feature Choice Probability (AFCP) in conjoint experiments: how often respondents choose a profile with one feature level when it is directly compared with a profile with another. It also provides diagnostics for when the AFCP diverges from AMCE-style estimands that summarize performance against the full field of alternatives.

Installation

Install the development version from GitHub with remotes:

install.packages("remotes")
remotes::install_github("astrezhnev/afcp", build_vignettes = TRUE)

The package vignette, vignette("afcp"), walks through estimation and the accompanying tests.